Description
E45 Cream is a deeply hydrating, dermatologically tested emollient formulated to relieve and treat various dry skin issues. It is widely recommended by dermatologists for managing conditions such as eczema, dermatitis, psoriasis, and everyday dry or flaky skin. Suitable for the entire family—including babies over one month old—E45 Cream is fragrance-free, non-greasy, and quickly absorbed for quick, effective results.
Key Benefits
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Soothes & Hydrates: Quickly relieves dry, flaky, itchy, and rough skin, and is effective in treating areas affected by sunburn, chapped or hard skin, and “detergent hands”.
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Supports Skin Conditions: Clinically proven for use in treating eczema, dermatitis, ichthyosis, some cases of psoriasis, and general irritation or pruritus.
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Maintains Barrier Protection: Forms a protective moisture barrier on the skin, helping prevent water loss and shielding skin from irritants.
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Gentle for Sensitive Skin: Hypoallergenic, free of fragrances and harsh additives, making it safe for sensitive skin and frequent use by all age groups.
Main Ingredients
E45 Cream features a triple-active formulation:
| Ingredient | Function |
|---|---|
| White Soft Paraffin (14.5%) | Emollient—locks in moisture |
| Light Liquid Paraffin (12.6%) | Softens skin, enhances barrier |
| Anhydrous Lanolin (Medilan, 1%) | Moisturises, protects, and heals |
| Additional ingredients: Glyceryl Monostearate, Cetyl Alcohol, Sodium Cetostearyl Sulphate, Carbomer, Methyl/Propyl Hydroxybenzoate, Sodium Hydroxide, Citric Acid Monohydrate, Purified Water. |
Note: Contains lanolin, which is hypoallergenic in E45’s medical-grade form, but users with allergies to wool fat should exercise caution.
How to Use
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Application: Apply E45 Cream liberally to affected skin areas 2–3 times daily or as needed.
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Routine: For best results, use after bathing while skin is still slightly damp to maximise absorption.
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Precautions: For external use only. Avoid contact with the eyes, the genital area, or broken skin. Always patch test if you have very sensitive or allergy-prone skin.
Cautions & Side Effects
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Fire Hazard: Cream contains paraffin, which is flammable. Clothing and bedding in contact with E45 Cream can become easily flammable—keep away from naked flames and wash fabrics regularly to minimise build-up.
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Possible Side Effects: Rarely, allergic reactions may occur (itching, rash, acne worsening). Discontinue use if you notice any adverse reaction and consult your physician.
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Special Groups: Use with caution if pregnant, breastfeeding, or for infants under one month. Do not use on open wounds without medical supervision.
Who Should Use E45 Cream?
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People managing chronic dry skin conditions (eczema, dermatitis).
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Individuals with dry, flaky, rough or calloused skin.
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Families needing a gentle, everyday moisturiser for face and body.
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Those prone to skin sensitivity or allergic reactions to fragrances.
E45 Cream has become a staple for many due to its reliable, gentle approach to moisturising, treating, and protecting even the most sensitive skin types. Always read the label and consult a healthcare provider for persistent or severe skin issues.
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