Description
Colourants can alter the natural protective layer of the hair, making the fibre more sensitive to external aggressions such as sun and pollution. To help protect your hair, a specific protective care is needed. L’Or?al Paris has created Elvive Colour Protect, the UK’s no. 1 for coloured hair*.
The secret to colour protection
1 Concentrated Nourishment. The formula, enriched with an Active Nourishing Ingredient, bathes the hair and transforms its surface. Hair feels voluptuous to the touch.
2 Lasting Colour Protection. Enriched with UVA + UVB Filters, the formula helps protect hair from external aggressions and leaves colour shimmering.
Proven results – Just coloured intensity for up to 7 weeks**
*Nielsen shampoo and conditioner unit sales Jan 2017 – Dec 2017
**Instrumental test after application of shampoo + conditioner.
Benefit
The formula containing Cationic Polymers cares for and protects coloured hair to prolong colour vibrancy.
PROVEN RESULTS: HAIR IS NOURISHED AND SMOOTHED FOR OUTSTANDING SHINE.
Your hair is better protected
Nourished and protected, hair is softer.
Your colour radiance stays truer for longer
Radiant, vibrant and intense.
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